the lobby

a world to
return to.

agaiiin makes fragrances you can go back to. not a scent for an occasion — a moment, kept. the doors aren’t open yet.

01the idea

every fragrance is a compressed environment.

a mood, a time, a place, an element — and the scent that holds them together. we call that a moment.

you won’t pick a fragrance from us so much as a time you’d go back to. the colours are what it looks like; the scent is what it feels like to be there again.

02what a moment is made of

five parts, written down.

here is one moment, a part at a time. watch the orb fill as it’s written.

  1. mood · tender
    01

    the register you were in. serene, wild, tender, raw.

    serenewildwarmstillrawtenderachefierce

  2. time · dawn
    02

    the light you remember it by. dawn, noon, dusk, midnight.

    dawnnoonduskmidnightgloamingfirst light

  3. place · sea
    03

    where it happened. a shore, a room, a street, a garden.

    forestsearoomgardenstreetshoreattic

  4. element · petals
    04

    what it felt like on the skin. rain, silk, smoke, petals.

    rainsmokesilkstonelinenemberpetals

  5. scent · rose
    05

    the one that holds the other four together. never picked — it follows from them. the thing we bottle.

    rose

say it slowly.

the extra i’s are the longing — again, drawn out.

the feeling of wanting to go back. that’s the name.

03the order of things

the order of things

we do things in a particular order. a moment can't be hurried, and neither can this. first we finish what we're making, slowly, properly. then the doors open — and the people waiting here hear first.

04the moments

sixteen times worth going back to.

the first chapter, before it opens.

  • no plans
    white sand, a long walk back, sand in every pocket.

    white sand, a long walk back, sand in every pocket.

  • no plans
    a small house that glows from the inside once the sky goes blue.

    a small house that glows from the inside once the sky goes blue.

  • no plans
    an hour of watching the light break on the water. that was the whole plan.

    an hour of watching the light break on the water. that was the whole plan.

  • no plans
    the rocks were warm, the water wasn't. nobody checked the time.

    the rocks were warm, the water wasn't. nobody checked the time.

  • love letters
    a field, a song nobody remembers and no reason to stop.

    a field, a song nobody remembers and no reason to stop.

  • love letters
    the road home, the sun in the glass, everything gold for a minute.

    the road home, the sun in the glass, everything gold for a minute.

  • love letters
    the light through the curtain did most of the talking.

    the light through the curtain did most of the talking.

  • love letters
    two of them, leaving together. you watched until you couldn't.

    two of them, leaving together. you watched until you couldn't.

  • guilty pleasures
    a field that looked like dessert. you stayed until the light went.

    a field that looked like dessert. you stayed until the light went.

  • guilty pleasures
    a room full of people singing slightly out of tune. you loved every second.

    a room full of people singing slightly out of tune. you loved every second.

  • guilty pleasures
    pink on pink on pink. nobody said no.

    pink on pink on pink. nobody said no.

  • guilty pleasures
    pearls on the frosting. a second slice, obviously.

    pearls on the frosting. a second slice, obviously.

  • bad decisions
    the toast that started it. nobody remembers what it was for.

    the toast that started it. nobody remembers what it was for.

  • bad decisions
    three flames, one story, retold worse each time.

    three flames, one story, retold worse each time.

  • bad decisions
    feet on the dash. the sun going down on the drive back.

    feet on the dash. the sun going down on the drive back.

  • bad decisions
    two silhouettes on a roof and a city that didn't need you anywhere.

    two silhouettes on a roof and a city that didn't need you anywhere.

05wait with us

the doors open soon.

leave an address and we’ll write when they do. nothing before, and nothing you didn’t ask for.